Masa Square explores brand authenticity & economic growth

Wednesday, 09 August 2017
Greg Soutter Greg Soutter BOTSWANA GUARDIAN

Working together to build Botswana’s creative industry is the sentiment championed by Masa Square Hotel, as it continues its Masa Fashion Show 2017 campaign. 

Under the theme “Driving Brand Authenticity While Expanding Market Growth,” the premier business and leisure hotel hosted its second MSH Fashion Show & Mentorship Talkshop on July 27th, 2017. The workshop is part of a series under the Hotel’s Fashion Mentorship Programme bringing together local entrepreneurs, innovators and creatives to share industry insights that encourage local business and entrepreneurship. 

A formidable lineup of stakeholders from the financial services, apparel, creative communications and telecommunications industries presented. Guest speakers included Dr. Tefo Bubi, CEO Leading Edge Markets, Calistas Chijoro, Head - Business Banking, Stanbic Bank Botswana, Mosarwa Molema, Sponsorship Coordinator at Orange Botswana and renowned technopreneur and personality, Moses Maruping from Wind Rush PR. 

In addition, Face of Masa Fashion Show, Oratile Kefitlhile, chaired the morning’s proceedings. Said MSH General Manager, Greg Soutter,“Authenticity is a major aspect of brand positioning in every business, whether one leads a public or private sector operation. This is because in successful business, professionals have to offer a unique proposition above their competition, while making sure to maintain quality as the business grows. Such a discussion is one that every professional can relate to and learn about across the local industry divide. Today certainly proved enlightening and we are grateful to our stakeholders for their continued support of this initiative.”

Half way through the year, the Hotel is rallying full speed ahead with the MSH Fashion Show & Mentorship Workshop Series, introduced to engage leaders from various industries including finance, media, manufacturing and more. 

The aim of the series is to equip mentees of the MSH Fashion Mentorship Programme with practical insights on business management and entrepreneurship from figures who are directly and indirectly stakeholders of the creative industry. More workshops are slated for the coming quarter and will culminate in the Masa Fashion Show on October 21st, 2017.

Concluded Soutter, “When we revised our strategy to position the Masa Fashion Show as our highlight event on our calendar, we desired to also leverage our relationships and experience in this industry in a manner that exposes local talent. Our talk shop series is about bringing together professionals from a variety of local business sectors to discuss key issues and opportunities that exist in the Botswana economy and we look forward to the enriching discussions to come leading up to the Masa Fashion Show this October.”

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