Telecommunications company, VIB Mobile Botswana is growing its footprints in Africa. The local brand made a surprise announcement this week about its latest venture in the mountain kingdom of Lesotho.
The local company is a Value-Added Service (VAS) vendor for mobile network operators in Africa, providing SMS messaging, USD, Voice, Email, WhatsApp, and mobile content services. The announcement is a build-up to something exciting that is loading in Lesotho. The development will be unveiled soon.
Presently, the company that has been in operation since 2010, provides services to users of the three mobile networks in Botswana namely MASCOM, Orange and Be Mobile, providing mobile added services to them.
Speaking in an interview with the Sales & Marketing Executive for the brand, Thuto Sedimo, he explains that it was right for the company to extend its reach and tap into the Lesotho market. The country is just perfect for them as it is almost similar to the local market in Botswana in terms of demographics.
The country has two networks namely Vodacom and Econet, and they are looking forward to passionately doing what they do best. “We are looking forward to enhancing user experiences and giving them user friendly services,” he says. He further notes that the new venture started in October, and their announcement about this exciting project is a build-up to something even more exciting.
“We are working on unveiling something for Basotho soon,” he explains adding that they want to build the suspense for the surprise in question. He further says that they have had an amazing reception, and that they are looking forward to fully tapping into the market.
Quizzed on which other country they were eyeing, he indicated that it was too soon to tell, and that they are always ready to tap into opportunities that might arise. Meanwhile, the company remains committed to increasing the revenue stream for artists as evidenced by the royalties that they pay to the artists every year.