Hunter’s, the real, natural cider has partnered with AFSTEREO Botswana in releasing a compilation titled Hunter’s Airplay Classics that aims to appreciate and revive memories of artists that shaped the urban music scene in Botswana.
Hunter’s is a category leader in ciders, and offers a refreshing alternative to Premium Beer. “Music plays a critical role as one of the brand pillars for Hunter’s, we saw it fit to not only do this compilation but to also acknowledge the artists that shaped urban music for Botswana youth,” said Lekgotla Ntshole, Trade Marketing Manager at Distell Botswana.
AFSTEREO Botswana is the leading supplier of real-time radio and television insights to the media, marketing research, auditing, regulatory and music industry in Botswana.
According to David Moepeng, Managing Director at AFSTEREO Botswana, “Hunter’s Airplay Classics is another initiative by the company, in partnership with Hunter’s cider that aims to promote local music.”
Through buying music rights from the record labels of the respective songs featured in the compilation, AFSTEREO Botswana is the publisher of the compilation. Moepeng added that the partnership was a result of the rapid growing interest in local music by Batswana.
Hunter’s prides itself in supporting local music and has embarked on a journey to be a small step in the right direction to inspire local artists to continue producing music and refreshing Batswana’s drinking occasions.
Last year, Hunter’s and AFSTEREO Botswana partnership saw the release of their first compilation titled; Hunter’s Airplay Hits Vol.1 that contained Botswana’s most played songs in 2016 including music from artists such as Amantle Brown, Team Distant and Ban-T. “The strategy is to be relevant, as well as build emotional resonance with the new generation of influential consumers in the midst of ever changing market trends,” added Ntshole.
The compilation brings together unparalleled combination of raw lyrical talent and productions that dominated airwaves in the early 2000s. The Hunter’s Airplay Classics compilation includes classics from Vee Mampeezy, Stagga, Scar, Zeus, Orakle and Mapetla. Songs were selected based on popularity and are in no particular order. “If all artists and their respective record labels allow us, we wish to release the Vol.2 of the classics next year because there’s so much music from back in the day that never got the opportunity to reach Batswana the way it can now,” added Moepeng. The compilation will be available for a 12-pack of any Hunter’s in selected Liquorama, Tops and Pick n Pay bottle stores nationwide.