A leading player in the global diamond and jewellery industry in Botswana, Dalumi Group, has signed a distribution agreement with a giant Chinese company, King One, to sell its well known brand Swana Cut.
Swana managing director, Kobi Itzchaki, told delegates at Wednesday’s signing ceremony at the Diamond Hub in Gaborone, that they were grateful to sign the five-year agreement deal with King One, one of the leading jewellery companies in China with over 2000 distribution stores.
The company aims through the contract to have a minimum sale of over US$120 million (P1,2 billion). Itzchaki thanked King One for choosing Swana among other products to be their leading flagship product.
“We see this as a great potential for the companies and countries as well. We believe that this is good for the Botswana success story to reach number of customers around the world and we will be committed to tell the story of Botswana. We will also make sure that the diamonds will be the ambassador for the country,” said Itzchaki whose company operates a factory with over 240 workers in Gabane.
Speaking at the same occasion, King One Vice-Chairman and President, Chen Bao Kang, said he was pleased to sign the agreement between them and Dalumi for the distribution of Swana Cut.“I believe that this cooperation is the best not only for the companies but between Botswana and China. We want to ensure that this product will reach a lot of doors and increase the awareness of the Botswana diamond in China,” said Kang. He stated that the Chinese consumers were inspired by the story behind the Swana diamond and his company is proud to be the exclusive distributors ‘of this unique and beautiful diamond’.Dalumi Diamonds managing director, Rafi Yerushalmi, expressed gratitude for the support they are getting from the Botswana government and De Beers, their main supplier of diamonds. He said the consistent supply of diamonds from local diamond producers has led them to become one of the biggest diamonds producers in Botswana and beyond.
“We are very proud to be operating here and we are going to continue to globalise the Botswana diamond,” he said. Dalumi is a DTC Sightholder since 1993 and a DTC Botswana Sightholder since 2007. Established in 1960 by Asher Dalumi, the company has earned a reputation as one of the world’s most trusted diamond names and has worldwide distribution operations.
The Group has manufacturing facilities in Botswana, Israel and India, offices around the globe. Dalumi produces a wide range of diamond products from polished diamonds in various colours and qualities, to innovative, beautifully designed branded jewellery collections.
The company markets its products worldwide through its offices in the United States, Asia and Europe, and its “Online Inventory”.