Farmers’ dream promotion boosts Engen’s

Keikantse Lesemela
Tuesday, 13 June 2017
Engene Fuel Station Engene Fuel Station

Engen has recorded 11 percent increase in fuel sales from July last year driven largely by its annual Farmers Dream Promotion In its 2016 annual report, Engen Managing Director, Chimwenda Monga said the overall retail performance increased by 11 percent in 2016 with 63 percent of the increase occurring during promotion months, July to December.


  “The annual Farmers’ Dream promotion which commenced in July 2016 has boosted sales overall, recovering a brief planned versus actual deficit,” said Monga. Monga explained that high impact promoions, continued focus on customer service excellence and unparalleled convenience enabled Engen to keep pace with the performance of competitors.


“This was especially significant in the increasingly saturated retail fuel market space,” he said. He added that the increased influx of second hand and imported motor vehicles from around the world increased demand for fuel in Botswana and this had a positive impact on retail sales.  


Monga said they are constantly reviewing their retail network to ensure they have the right dealers in the right service stations to enable the company to maintain the highest return on investment.  Last year, engen piloted the 1card system which enables individuals and companies to load credit on to a swipe card and use it to pay for fuel and other goods at Engen service stations.  During the 2016 reporting period, Engen recorded 27 percent increase in profits supported by a six percent reduction in overall operating expenses.


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